Advertising, Creative Concentration, Major

For program description see Advertising Major .

Program Learning Outcomes

Critical thinking: Independently critique advertising briefs, creative work and communication strategies
Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission

Fall	Units
ADVT 101 - Advertising & Consumer Culture	4
ADVT 201 - Fund. of Creative Strategy	4
Core - A2: Rhetoric and Composition	4
Language - Course 1	4
Total Semester Units	16
Spring	Units
ADVT 102 - Advertising and Persuasion	4
ADVT 202 - Fund. of Creative Development	4
Core - A1: Public Speaking	4
Language - Course 2	4
Total Semester Units	16

Fall	Units
Advertising Major Elective 1	4
Core - F: Visual & Performing Arts with a Cultural Diversity fulfillment	4
Language - Course 3	4
ART 140 - Design Fundamentals	4
Total Semester Units	16
Spring	Units
ART 155 - Visual Communication	4
Core - B1: Math or Quantitative Science	4
Community - Engaged Learning (CEL) (Must be completed at USF)	4
Core - C1: Literature	4
Total Semester Units	16

Fall	Units
Advertising Major Elective 2: ART 272 - Design for the Web	4
Advertising Major Elective 3	4
Core - B2: Applied or Laboratory Science	4
Design Minor Elective 1	4
Total Semester Units	16
Spring	Units
Advertising Major Elective 4	4
ADVT 400 - Portfolios & Presentation	4
Design Minor Elective 2	4
Core - D1: Philosophy	4
Total Semester Units	16

Fall	Units
ADVT 401 - Advertising Internship	4
Core - C2: History	4
Core - D2: Theology and Religious Studies	4
Total Semester Units	12
Spring	Units
ADVT 402 - Industry Internship	4
Core - E: Social Sciences	4
Core - D3: Ethics	4
Total Semester Units	12

*This information is subject to change, the degree planner is a sample, and students should consult with the department for any updated information.