Advertising Major

We prepare our students to become advertising professionals through courses in Advertising, Communication Studies and Computer Science and/or Design.

Program Learning Outcomes

Critical thinking: Independently critique advertising briefs, creative work and communication strategies
Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission

One must be an ADVT course

A Design Minor is required for the Creative Track.

* Pre-requisite: minimum grade of C-in ADVT 201.

** Pre-requisite: Advertising majors only; minimum grade of C- in ADVT 202; completion of at least one track course required.