Business Administration - Full Time (STEM), Marketing Concentration, MBA

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Department Chair: Nicholas Imparato, Ph.D.

Marketing students obtain a foundation in running a successful customer-driven organization. To learn how to build competitive advantage in the global marketplace, students focus on fundamentals: market segmentation, competitive analysis, pricing strategies, public relations, advertising, and distribution channels. Graduates work at the highest levels of management in a variety of industries in market research, sales, advertising, brand management, general management, and management consulting.

Program Learning Outcomes

Please see Business Administration - Full Time (STEM), MBA .

Major Requirements (52 units)

The MBA curriculum is 52 units comprised of 10 core courses (20 units), four Career Accelerator courses (8 units), a required Innovation Project (2 units), Capstone course (2 units), and 20 elective units. Fifty percent of the course work taken must be comprised of courses that have been identified as STEM designated.

MBA Core Courses (10 courses, 20 units)
Career Accelerator Courses (4 courses, 8 units)
MBA Elective Courses (10 courses, 20 units)
MBA 6100 Innovation Project (1 course, 2 units)
MBA 6010 Magis Capstone (1 course, 2 units)
Required Career and Professional Development Modules

Required MBA Courses

The MBA Core Courses are the nucleus of the MBA curriculum and provide innovative problem-solving skills to diagnose and solve a wide variety of managerial problems. In addition to the development of specific functional and analytical skills, the core curriculum has been uniquely designed to integrate five themes throughout each course: global perspectives, ethical perspectives, creative problem solving, leadership dynamics, and communication skills. Through the use of case studies, guest speakers, computer simulations, and faculty-student interaction, these themes merge with course content to provide a real world experience.

MBA Career Accelerator Platform (8 units)

Complete one of the following options:

Option I: Business Finance

Option II: Human Factors of Business Performance

Option III: Customer Success and Insight

Marketing Concentration (20 units)

COMPLETE 8 UNITS FROM THE FOLLOWING

Students must take four of the following five courses.

MBA ELECTIVES (12 units)

Students must take an additional 12 units of electives from the MBA or any other Graduate School of Management program.