Business Analytics Major

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Department Chair: Tom Grossman Ph.D.

The Major in Business Analytics is designed for students with majors in business and management who want to develop the knowledge and skills needed to utilize data analytics methods and principles using state of the art software tools and packages.

The motivation behind this new business analytics major is also reflected in the SOM’s vision and mission to educate students for an innovative and critical thinking context, as well as the AACSB’s expectations towards covering the “Spiraling demand for analytics talent is spurring innovation in degree programs.” AACSB Blog: Big Data Big Future in Business Education

Program Learning Outcomes

Students in the Business Analytics Major will develop the capacity to:

Identify, develop, and apply analytical frameworks for tactical or strategic business situations that require actionable insights
Identify the challenges and underlying potential of structured and unstructured data for effective contextual decision-making and creative problem-solving
Recognize ethical issues for reliable and credible analytical insights
Communicate analytical results and actionable insights

Major Requirements (72 units)

Business Core

The business core and foundation courses cover the basic business topics needed for a career in business. Consistent with the direction of business today, the business core at the McLaren School of Management highlights issues related to the global business environment, diversity and ethics. Oral and written communication, quantitative reasoning, information literacy, and critical thinking are also stressed throughout the curriculum.

All Business majors must complete a set of business foundation and core courses, as well as the required University Core Curriculum . Students admitted to the McLaren School of Management’s Honors Program take the Honors Program core. Please see School of Management Honors Program . The required foundation courses are also used to satisfy University Core Curriculum requirements (see faculty adviser). Students must maintain at least a 2.0 cumulative grade point average in their foundation and business core coursework.

Business Analytics Required Courses (20 units)

BUS 310 Story Telling with Data
BUS 312 - Data Wranglng & Dgtl Analys
BUS 315 - Data Mining for Business
BUS 316 - Intrmd Bus App of Analytics
BUS 317 - Adv Bus App of Analytics
BUS 410 - Thinking Like a Data Scientist
BUS 411 - Business Analytics Immersion
BUS 419 Senior Topic