2021-2022 Catalog 
    
    Jan 25, 2022  
2021-2022 Catalog

Marketing Intelligence, MS


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Program Director: John O’Meara

This 30-unit, 11-month, full-time, cohort-based graduate program is designed to first develop foundational skills then to apply those skills in a functional environment.  Each semester will be divided into two seven-week segments.  The first semester is a foundational semester learning the theories of marketing and consumer behavior.  In addition, students will learn marketing research.  The second semester is an application experience whereby students will learn how to apply marketing concepts to skills formation.  The program ends with a practicum.   

Program Goals


  • Develop marketing research practitioners
  • Enhance student academic and applied research in the areas of marketing, research, and analysis

Program Learning Outcomes


  • Identify and analyze the marketing research process
  • Identify and understand on how both quantitative and qualitative methods are used and when to employ each method
  • Develop marketing research design skills to employ with data collection
  • Demonstrate the ability to analyze data using both quantitative and qualitative tools
  • Employ effective teamwork and collaboration skills
  • Demonstrate awareness of ethical practices in marketing research

Major Requirements (30 units)


Elective Course


All MSMI candidates will augment their course of study with one approved elective selected from the School of Management’s MBA program.

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