2021-2022 Catalog 
    Dec 01, 2022  
2021-2022 Catalog [ARCHIVED CATALOG]

Sport Management, MA

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Program Learning Outcomes

  • recognize, classify, and demonstrate knowledge of the breadth and depth of the sport marketplace, including the development of leadership, communication, decision-making, problem-solving, and networking skills
  • recognize, discuss, and demonstrate knowledge of globalization, themed entertainment, culture, sociology, and commerce on the sport marketplace with the development of critical thinking skills
  • demonstrate skills in business writing, research, and qualitative and quantitative analysis
  • demonstrate practical management and leadership skills within the industry
  • recognize the role of economics, accounting, finance, marketing, strategic management, law, and business research methods in sport, and demonstrate and apply the tools of those fields to issues in sport
  • demonstrate relevant knowledge by creating a business plan, team financial plan, marketing plan, cultural analysis, team management plan, stock portfolio prospectus, strategy plan, career plan, legal analysis, research prospectus, and Master’s Project
  • demonstrate knowledge of specific components of sport management such as public relations, facilities management, fundraising, and brand management

Major Requirements (36 units)

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