Public Relations Minor

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The minor in Public Relations requires five courses (20 units); one Communication Studies foundation course and four courses in Public Relations.

Program Learning Outcomes

Upon completing the program, students will be able to:

Apply public relations and communication principles and theories to effectively analyze, critique, and evaluate public relations campaigns, programs, and communication strategies and tactics.
Demonstrate competency in the creation and implementation of public relations campaigns and programs.
Evaluate the ethical implications of public relations, and engage in practices that are professional, socially responsible, and in the mutual interest of organizations and their publics.

Foundation of Communication Studies (4 units)

Select any one of the following three courses. For Communication Studies majors, this course can be counted for both the Communication Studies major foundational courses and Public Relations minor course requirement.

Foundation of Public Relations (4 units)

This is an introductory-level, required course for the Public Relations minor. For Communication Studies majors, this course can be counted as both Communication Studies major upper division class and a Public Relations minor course.

COMS 320 - PR Principles & Practices

Developing Public Relations Skills (8 units)

These courses aim to develop ability and skills in public relations. Students who are minoring in Public Relations can choose any two out of the four courses.

Capstone of the Public Relations Minor (4 units)

Students are required to complete the minor capstone course (4 units) to fulfill the Public Relations minor.

COMS 326 - Public Relations Campaigns