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Dec 12, 2024
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2021-2022 Catalog [ARCHIVED CATALOG]
Advertising Major
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Return to: Undergraduate & Graduate Academic Programs
We prepare our students to become advertising professionals through courses in Advertising, Communication Studies and Computer Science and/or Design.
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Program Learning Outcomes
- Critical thinking: Independently critique advertising briefs, creative work and communication strategies
- Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
- Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
- Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
- Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
- Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission
Major Requirements (44 units)
Complete all of the following:
Complete one of the following:
Complete one of the following tracks:
Option I: General Track (3 Courses)
One must be an ADVT course Option II: Research Track (3 Courses)
Complete one of the following:
Complete two of the following:
Option III: Creative Track (3 Courses)
A Design Minor is required for the Creative Track. Complete the following required course:
Complete one of the following:
Complete one of the following:
Capstone Preparation (4 units)
Senior Capstone Experience (8 units)
Notes:
* Pre-requisite: minimum grade of C-in ADVT 201. ** Pre-requisite: Advertising majors only; minimum grade of C- in ADVT 202; completion of at least one track course required. |
Return to: Undergraduate & Graduate Academic Programs
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