Advertising Major

Program Learning Outcomes

Upon completing a major in Advertising, students will be able to: 

• Critically analyze the social, political and business implications of the advertising strategies and practices of private companies, nonprofit and community organizations, and state agencies and institutions. 
• Understand the implications and applications of traditional media and new media technologies and communications in advertising practices. 
• Write creative, persuasive copy and design messages as part of an integrated advertising campaign that that is responsive to organizational goals and community needs while presenting consistent messages and actions across multiple media.  
• Engage in ethical advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities.

Major Requirements (40 Units)