BMKT 363 - Consumer Behavior

Unit(s): 4

This course offers a balanced coverage of consumer behavior, including psychological, social and managerial implications. Specifically, the course rests on three foundations: (1) applying consumer behavior concepts in real life situations, (2) understanding and applying existing theory and data relevant to consumer behavior from psychology, economics and other social sciences, and (3) gathering data with important consumer behavior research techniques (for example, use of experimental methods).

Prerequisite: BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D or BUS 392 with a minimum grade of D
Restriction: Field of Study Restricted to Advertising, Accounting, Business Administration, General Business, Entrepreneurship & Innovation, Entrepreneurship, Finance, Hospitality Industry Mgmt, Management, Marketing, International Business, Organizational Behav.& Ldrship, Hospitality Management, Undeclared Business
School of Management