Introduction to the role of marketing research in various marketing decisions. Topics include identification of information needed, research designs, methods of data collection, interpretation of findings, evaluation of research and the relationship of research to marketing concerns and actions.
Prerequisite: MATH 106 and (BUS 204 with a minimum grade of D or BUS 294 with a minimum grade of D) and (BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D) School of Management
