BUS 343 - Digital Media in Business

Unit(s): 2

Digital Media in Business is about making and sharing digital media to help understand technology that impacts businesses today. The student will be introduced to digital media that affects marketing, branding, and the corporate image. Expected topics include: digital media using Facebook, LinkedIn, Twitter, flickr, blogs, Google maps, online video, Yelp, Google docs, and Wikipedia. Readings and discussions about digital media theory and how it affects businesses will accompany the production of media. A digital semester project is expected.

School of Management