ADVT 302 - Innovation in Advertising

Unit(s): 4

The boundaries that once defined advertising and communication have shifted radically due to rapid changes in the technological and cultural landscapes. This course will challenge the common perception of what an ‘ad’ can be and explore unique approaches to advertising, marketing and communications that incorporate disruptive thinking in areas as diverse as consumer experience, product development, technology and culture.

Prerequisite: ADVT 201
Restriction: Field of Study restricted to Advertising Major, Advertising Minor
College of Arts and Sciences