BAM 302 - Management Principles: Marketing

Unit(s): 2

The course is an introduction to the language and issues of marketing. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics that will be incorporated into the course are sustainability, ethics in marketing, and international/global marketing.

Restriction: Field of Study restricted to Management Major
School of Management