BUS 461 - International Marketing

Unit(s): 4

This course examines frameworks and tools used in international environments. It describes strategies for market selection and entry, as well as the development and management of marketing programs across the marketing mix (pricing, promotion, product and distribution). A combination of lectures, workbook tasks, in-class exercises, presentation projects and written assignments aim to balance the use of big picture trends and research data in assessing global marketing opportunities. The course compares and contrasts various countries in terms of historical, socioeconomic, legal and technological characteristics that impact marketing effectiveness.

Prerequisite: (BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D) and (BUS 350 with a minimum grade of D or BUS 360 with a minimum grade of D or BUS 363 with a minimum grade of D)
Restriction: Class restricted to Senior
School of Management