MSMI 610 - MSMI Practicum I

Unit(s): 2

The MSMI Practicum is an intensive, 4-month project-based course that challenges Masters candidates with actual marketing research projects sponsored by high-profile Bay Area corporations. Classes will consist mainly of student-led work sessions, augmented with focused discussion and hands-on exercises that complement the students’ research projects. Practicum 1 (Spring) will cover the first half of a comprehensive, 7-phase research project. In this module students will select teams and projects while defining the scope and structure of their research projects. Class sessions will be used to discuss best practices in project management, review & reinforce key concepts taught in prior MSMI courses, and to share & refine each team’s work in progress. Throughout the practicum students will work closely with teammates and clients, in and out of class, in developing key project deliverables to be presented to a panel of MSMI faculty at key milestones during the module.

Restriction: Field of Study restricted to Marketing Intelligence Major
School of Management