BUS 312 - Data Wranglng & Dgtl Analys

Unit(s): 4

Apply analytical tools to collect and explore digital data from various digital platforms (databases, mobile apps, social media, etc.). The course introduces digital analytics techniques to understand the data and provide managerial actions and insights to improve performance and decision-making of a business.

Prerequisite: BUS 205
Restriction: Class restricted to Junior and Senior
School of Management