2022-2023 Catalog 
    Jul 18, 2024  
2022-2023 Catalog [ARCHIVED CATALOG]

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BUS 466 - Sustainable Marketing

Unit(s): 4

In this course students will explore how companies adopt a sustainable market orientation; an orientation that seeks to meet consumer needs and derive a competitive advantage, while addressing ecological and societal concerns. Upon completion of this course, students will have a working knowledge of Design Thinking, an appreciation for our individual impact on the environment, a recognition of how managers can think strategically and act entrepreneurially to create value, and an understanding of how organizations evaluate their sustainability performance using measurement & reporting tools.

Prerequisite: BUS 302
School of Management

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