2022-2023 Catalog 
    
    Jan 26, 2023  
2022-2023 Catalog
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BUS 466 - Sustainable Marketing


Unit(s): 4

In this course students will explore how companies adopt a sustainable market orientation; an orientation that seeks to meet consumer needs and derive a competitive advantage, while addressing ecological and societal concerns. Upon completion of this course, students will have a working knowledge of Design Thinking, an appreciation for our individual impact on the environment, a recognition of how managers can think strategically and act entrepreneurially to create value, and an understanding of how organizations evaluate their sustainability performance using measurement & reporting tools.


Prerequisite: BUS 302
School of Management



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