BUS 466 - Sustainable Marketing

Unit(s): 4

In this course students will explore how companies adopt a sustainable market orientation; an orientation that seeks to meet consumer needs and derive a competitive advantage, while addressing ecological and societal concerns. Upon completion of this course, students will have a working knowledge of Design Thinking, an appreciation for our individual impact on the environment, a recognition of how managers can think strategically and act entrepreneurially to create value, and an understanding of how organizations evaluate their sustainability performance using measurement & reporting tools.

Prerequisite: BUS 302
School of Management