2022-2023 Catalog 
    
    Mar 29, 2024  
2022-2023 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ART 377 - Critical Brand/Package Design


Unit(s): 4

This course introduces students to the study of critical package and brand identity design how abstract and concrete ideas are attached to objects, organizations, and movements. Through the lens of history, contemporary research, and informed forecasting, students explore brand and packaging design solutions. Course work focuses on ways to design consistent yet flexible written and visual messaging systems to be carried out in 2-D, 3-D, print, and digital contexts. Lectures, readings, and case studies supplement project work, introducing students to the larger impact that branding and packaging has on society, politics, economics, psychology, and technology both positive and negative.


Prerequisite: ART 205 and ART 155 and (ART 175 or ART 272)
Restriction: Field of Study restricted to Design Major, Design Minor
College of Arts and Sciences



Add to Portfolio (opens a new window)