2022-2023 Catalog 
    May 25, 2024  
2022-2023 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ADVT 102 - Advertising and Persuasion

Unit(s): 4

In order to create advertisements that persuade you must first understand how persuasion works and how messages are processed. This course introduces students to the foundational theories and models of communication, persuasion and cognition related to advertising messages.

Restriction: Field of study restricted to Advertising Major
College of Arts and Sciences

Add to Portfolio (opens a new window)