SM 610 - Analytical Biz Dev & Sales

Unit(s): 3

This course offers a comprehensive understanding of business development and the sales process in the sport industry. Beginning with a fundamental overview of business development and sales theory and strategy, the course then provides sport specific insight into negotiation in the sport sponsorship process as well as ticket sales department structure, techniques, and strategies.

Restriction: Level Restricted to Graduate; Field of study restricted to Sport Management Major
College of Arts and Sciences