RHET 216 - Writing for Advertising

Unit(s): 4

This course explores the functions, techniques, and skills involved in advertising communication writing with a primary emphasis on analyzing campaigns, copywriting, business and marketing communication, writing for the Web, and writing short scripts for radio and television. Aside from improving their advertising and business writing skills, students will work on developing their understanding of media aesthetics, persuasion and argument, organizational behavior, and production. They will also work on developing their own interpersonal communication skills and creativity as well as their presentation skills. The course is career oriented, so during the semester, students may be asked to carry out research for and participate in actual professional advertising activities. Students will also focus on those writing skills necessary to find and keep a job in advertising which may include cover letters, resumes, emails, and memos.

Prerequisite: RHET 110 or RHET 125 or RHET 110N or RHET 130 or RHET 195 or RHET 1XX
College of Arts and Sciences