NPA 612 - Nonproft Mrkting & Comm

Unit(s): 4

Studies the principles and practices of marketing in relation nonprofit organization’s communication strategies. It reviews cases and trends in social marketing, communication techniques, and public relations solutions for nonprofit organizations. It exposes students to practical applications of communication techniques and adaptive technologies for nonprofit marketing, project management, client management, issue advocacy and campaign communications.

Restriction: Class restricted to Graduate (Masters); College restricted to School of Management; Degree restricted to Master of Nonprofit Admin; Level Restricted to Graduate
School of Management