MSIS 674 - Social Media as a Tool

Unit(s): 3

Social media is a broad term used to describe a host of online tools that propel social interaction. While Facebook, LinkedIn, YouTube and Twitter are used most frequently, the world of social media encompasses so much more. This course will provide a unique opportunity to understand how social media is fundamentally changing the way companies operate. Students will examine and assess the roles of the consumer, online communities, crowd sourcing, and the impact of new technologies and changing lifestyles. In the process, they will identify market leaders & key tools, and learn how to effectively integrate them into their business environment.

Restriction: Field of study restricted to Information Systems Major
School of Management