MSEI 503 - Product & Service Development

Unit(s): 2

Successful companies build great products and services that people love. This course explores the development process of these products and services. Starting at the very beginning, students will learn how product ideas are evaluated. Then, once established that the product idea is viable, the course will dive into the principles of effective and efficient execution. Finally, students will gain insights into how products are brought to market and scaled. All along, the most prominent theories, best practices, and important special cases will be discussed to provide students with deep understanding of the practical aspects of product development leveraged in the industry. Lecture, case analyses and class discussions will be the main learning method of the course.

Restriction: Field of study restricted to Entrepreneurship & Innovation Major
School of Management