2022-2023 Catalog 
    
    Oct 31, 2024  
2022-2023 Catalog [ARCHIVED CATALOG]

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MCA 605 - Ticketing, Pricing, and Sales


Unit(s): 3

Analyze the evolution of ticketing and development strategies that drive overall revenue for athletic departments. Orientation on traditional primary ticket markets and the emergence of new national secondary ticket markets and dynamic ticketing strategies. Particular emphasis on new data gathering segmentation technologies to determine pricing and fan engagement.


Restriction: Level Restricted to Graduate
College of Arts and Sciences



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