MCA 604 - Revenue Generating w/Partners

Unit(s): 3

A case study driven course of how college athletics brands perform across integrated digital, traditional and social channels. Students gain an understanding of sports brands, how they are different from all other brand categories, how they defy logic in terms of brand affinity, why non-sports brands want to partner with them and why digital branding and marketing strategies are critical to a successful future.

Restriction: Level Restricted to Graduate
College of Arts and Sciences