MBA 6306 - Integrated Marketing Comm

Unit(s): 2

Due to rapid changes in how companies and consumers communicate with each other, an integrated approach to marketing communication has only increased in importance. This approach allows companies to carefully manage its many communication channels to deliver a consistent and compelling message about the organization, its brands and their positioning. To this end, the course focuses on a communication mix of both traditional and emerging technology based tools. Students learn how to meet marketing challenges by creating impactful communication strategies that generate strong customer relationships.

Prerequisite: MBA 6008
Restriction: Degree restricted to Master of Business Admin; Level Restricted to Graduate
School of Management