MBA 6303 - Global Market & Bus Intelligen

Unit(s): 2

This course addresses unique challenges encountered in international markets. It examines cultural, social, political, legal and economic environments in various nations and regions, explores how such factors affect competition and buyer behavior and discusses strategic and tactical alternatives that are suitable to such environments. It evaluates the application of marketing frameworks and tools, including the use of macro-level market data, technology platforms and marketing research techniques, in international settings.

Prerequisite: MBA 6008
Restriction: Degree restricted to Master of Business Admin; Level Restricted to Graduate
School of Management