MBA 6008 - Marketing Management

Unit(s): 2

Despite the complexities of today’s fast-paced, global environment, Marketing remains at its core about creating exchanges. The key to facilitating exchanges and enhancing financial performance in the long-term is customer satisfaction. Composed of lectures, case discussions, breakout sessions, exercises and guest speakers, this class provides an in-depth study of the principles and practices that help to facilitate these exchanges; as well as the orientation needed to maintain high levels of customer satisfaction. A focus is placed on techniques for collecting, analyzing and applying information toward marketing-related problems. Further attention is placed on how firms develop and leverage a competitive advantage in the marketplace.

Restriction: Degree restricted to Master of Business Admin
School of Management