COMS 324 - PR & Advertising Research

Unit(s): 4

Research is key in driving insights for strategic, effective public relations and advertising campaigns/programs. This course helps students understand, evaluate, and apply a variety of qualitative and quantitative research methods to the practice of public relations and advertising. Students learn the practice of research in the industry, design research programs, collect and analyze data, and effectively communicate results to drive strategic, actionable insights.

Prerequisite: COMS 202 or COMS 203 or COMS 204 or COMS 320 or ADVT 201
College of Arts and Sciences