ADVT 202 - Fund. of Creative Development

Unit(s): 4

This course introduces the roles, processes, frameworks and tools involved in the creative development of an advertising campaign, the second stage of building a campaign. The course will demonstrate how creative ideas are led by a strategy; introduce the processes and tools used in the development of creative advertising campaigns; and introduce a framework that students will use to critique creative work. In the second half of the class, the students will be mentored through the creative process, which will culminate in teams of students ‘pitching’ the integrated advertising campaign they created.

Prerequisite: ADVT 341 or ADVT 201
Restriction: Field of study restricted to Advertising Major
College of Arts and Sciences