BSM 302 - Marketing Principles

Unit(s): 4

Provides a survey of critical marketing concepts, language and tools. Pricing, product management and brand, integrated marketing communications, including advertising and public relations, market research, channel management and distribution frame lectures, class assignments and other activities. Marketing principles are applied to products and services, profit and non-profit organizations, and consumer and industrial sectors.

Restriction: Field of study restricted to Management Major
School of Management