BUS 411 - Business Analytics Immersion

Unit(s): 2

This course includes 6 visits to companies in the Bay Area or international companies centered on onsite engagement with approximately 6 companies that are using big data to achieve a business advantage. This course is designed to enhance and extend the content in the business analytics major. We will use a combination of case studies and hands-on projects to give you experience in identifying opportunities for leveraging data to support, make, and implement decisions. We will also provide an overview of the key engineering tools used for working with business analytics, providing an introduction to some of the core projects used for both real- time data processing.The Business Analytics Immersion introduces you to how analytics frames the decisions in business environments across industry domains. Students will learn how managers, with diverse analytics backgrounds, harness big data to inform decision-making.

Prerequisite: concurrent BUS 410
School of Management