BUS 312 - Data Wranglng & Dgtl Analys

Unit(s): 4

This course is an introduction to the principles and techniques for data visualization which is graphical depictions of data that can improve comprehension, communication, and decision making. This course will focus on teaching how combining existing and new sources of data with advanced analytics can power new business opportunities. Students will learn techniques, with a how-to guide that shows them how to leverage big data to drive business value. We are living in an age of information overload. Large amounts of data are generated by humans, computers, and instruments, and much of the data are available on the Internet. Today’s big challenge is not about generating data sets, but how to analyze them. While looking at numbers and texts can provide insights, the enormous data size often makes this task impractical. One solution is to use data visualization tools to convert the numbers and texts into pictures or interactive visual presentations. Another key element of this course to enable students to generate business insight: interpret analytical results in terms of a larger context, identify and prioritize issues, and cogently articulate business insights.

Prerequisite: concurrent BUS 205 and concurrent BUS 340
Restriction: Class restricted to Junior and Senior; Field of Study restricted to Business Analytics Major, Business Analytics Minor
School of Management