BUS 403 - Entrepreneurial Strategy

Unit(s): 4

Entrepreneurial Strategy engages students in analyzing and developing strategic alternatives for established enterprises and new ventures. Through assessing the macro and competitive environment, analyzing firm performance, developing innovative business models, and projecting possible growth strategies, students will develop strategic vision and an entrepreneurial mindset that will aid them in supporting and eventually guiding emerging ventures and established enterprises. Students will also employ sophisticated analytical and financial tools and marketing and management insights in the assessment and projection of firm performance and the development of strategic consulting proposals or entrepreneurial business plans.

Prerequisite: (BUS 301 or BUS 491) and (BUS 302 or BUS 492) and (BUS 304 or BUS 494) and (BUS 305 or BUS 495) and (concurrent BUS 308 or concurrent BUS 498)
Restriction: Class restricted to Senior
School of Management