BUS 365 - Digital Marketing

Unit(s): 4

The nature of e-commerce and practice of digital marketing is constantly evolving. The implications of these changes on the field of marketing are profound. The aim of this course is to provide an understanding of the digital elements of marketing. Topic areas include: buyer behavior online, website design, SEO, marketing analytics, social media, advertising and online branding. At the same time, this course adopts a practitioner oriented approach, whereby students are introduced to and given the opportunity to utilize some of the tools necessary to succeed in today’s exciting e-commerce environment.

Prerequisite: (BUS 302 or BUS 492)
School of Management