2020-2021 Catalog 
    
    Jan 26, 2023  
2020-2021 Catalog [ARCHIVED CATALOG]

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BUS 363 - Consumer Behavior


Unit(s): 4

This course offers a balanced coverage of consumer behavior, including psychological, social and managerial implications. Specifically, the course rests on three foundations: (1) applying consumer behavior concepts in real life situations, (2) understanding and applying existing theory and data relevant to consumer behavior from psychology, economics and other social sciences, and (3) gathering data with important consumer behavior research techniques (for example, use of experimental methods).


Prerequisite: BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D
Restriction: Field of Study restricted to Advertising, Entrepreneurship & Innovation, Hospitality Industry Mgmt, Hospitality Management, Accounting, Business Administration, Entrepreneurship, Finance, International Business, Management, Marketing, Organizational Behav.& Ldrship, Undeclared Business Major, Advertising, Entrepreneurship & Innovation, Hospitality Industry Mgmt, Hospitality Management, General Business Minor
School of Management



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