EMBA 6911 - Strategic Marketing

Unit(s): 3

Examines marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings. This course discusses both domestic and international frameworks of the fundamental marketing strategy functions of product, pricing, distribution and promotion. Also explored and analyzed are modern marketing problems and solutions from conceptual, legal, and ethical perspectives. Marketing information systems and the use of advanced technologies in marketing decision-making are explained.

Restriction: Field of study restricted to Business Administration Major
School of Management