EMBA 6914 - Data Vis & Decision Making

Unit(s): 3

Social media analytics, web-tracking, device sensors, wearable computing and other technologies enable organizations to acquire, manage and analyze massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights gleaned from big data, companies can improve customer experience and products, optimize key business processes and uncover new monetization opportunities. The course will focus on teaching how combining existing and new sources of data with advanced analytics can power new business opportunities. Students will learn techniques, with a how-to guide that shows them how to leverage big data to drive business value.Full of practical techniques, real-world examples, and hands-on exercises, this course will explore the technologies involved, as well as how to find areas within the organization that can take full advantage of big data.

Restriction: Field of study restricted to Business Administration Major
School of Management