BUS 492 - Honors: Marketing Principles

Credits: 4

This course introduces marketing concepts and demonstrates their application to a wide range of settings through lectures, discussion, and in depth case analysis. Topics include market and competitive analysis, strategy models, market segmentation and targeting, product positioning, brand and product management, pricing issues, services marketing, digital marketing, advertising and promotion campaigns and channels of distribution.

Restriction: Restricted to Honors (Business); Class area restricted to BU