BSM 370 - BSM Business Analystics & Information Systems Special Topic

Credits: 2 - 4

Big Data Insight: Social media analytics, web-tracking, device sensors, wearable computing and other technologies enable organizations to acquire, manage and analyze massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights gleaned from big data, companies can improve customer experience and products, optimize key business processes and uncover new monetization opportunities. The course will focus on teaching how combining existing and new sources of data with advanced analytics can power new business opportunities. Students will learn techniques, with a how-to guide that shows them how to leverage big data to drive business value.

Restriction: Restricted to Management Majors PL