Advertising Major

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We prepare our students to become advertising professionals through courses in Advertising, Communication Studies and Computer Science and/or Design.

Program Learning Outcomes

Critical thinking: Independently critique advertising briefs, creative work and communication strategies
Problem solving: Apply academic and industry theories and tools to frame, analyze, and creatively solve real-world problems
Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission

Major Requirements (44 units)

Foundations (20 units)

Complete all of the following:

Complete one of the following:

Complete one of the following tracks:

Option I: General Track (12 units)

Students complete 12 units of the following coursework. One must be an ADVT course

Option II: Strategy & Research Track (12 units)

Complete one of the following:

Complete two of the following:

Option III: Creative Track (12 units)

A Design Minor is required for the Creative Track.

Complete the following required course:

ART 272 - Visual Communication II

Complete one of the following:

Senior Capstone Experience (12 units)

Capstone Option I: Internship

Capstone Option II: Campaign Project

Notes:

Only one course can be shared and counted (so, double count) toward both a student’s Advertising major and any other declared major or minor(s).

* Prerequisite: minimum grade of C- in ADVT 201.

** Prerequisite: restricted to junior and senior Advertising majors who have completed at least one track course elective, and ADVT 202 (see course details for ADVT 202 grade minimums).